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Still to come
- 04gravity#nike posted the field's biggest gravity climb, +33 to 92.57, as its centre of gravity moved off LinkedIn onto Instagram.
- 05intensity@travisscott tops intensity at 100 on 352.3M Instagram views. It's a Nike collab, and Adidas's AEROREADY trails at 96.
- 06youthYouth culture belongs to Adidas: #adidas is the fastest-rising youth signal, up +229 to 285.1 on 57.9M clip views, while Nike leans on street soccer and Mercurial.
- 07intensityThe reach league table is owned by tournament and creator handles, not the brands: @fifaworldcup topped it at 171.6M views on TikTok, out-pulling Nike's own 131.7M peak.
- 08massThe heaviest post in the scope is @fifaworldcup on TikTok at 171.6M views, ahead of Nike's own best at 131.7M.
- 09gravityBrazil is the hottest front in the Nike-Adidas rivalry, topping the charged-market table at 95, ahead of Germany (92) and the UK (90).
- 10ForecastWhat to do next
